At Brilliant Smiles of North Plainfield, your privacy is something we take seriously — not just because the law requires it, but because trust is the foundation of every patient relationship we build. This Privacy Policy explains what personal information we collect when you visit our office, use our website, or contact us to schedule an appointment, and how that information is used, stored, and protected.

Information We Collect

We collect information you provide directly to us, including your name, address, phone number, email address, date of birth, insurance details, and health history. When you visit our website, we may also collect basic usage data — such as pages viewed and time spent on the site — through standard analytics tools. This helps us understand how patients find and use our online resources so we can continue improving them.

How We Use Your Information

The information we collect is used to provide and coordinate your dental care, verify insurance coverage, process billing, send appointment reminders, and communicate with you about your treatment. We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share information with trusted service providers — such as billing systems or reminder platforms — who are contractually required to protect it.

Your Rights and Our Commitment

As a patient, you have the right to access, correct, or request deletion of your personal information at any time. Our practice also complies fully with HIPAA — the federal law governing the privacy and security of protected health information. If you have any questions about how your information is handled, please contact our office directly. We are always happy to walk you through anything that is unclear.